GCC-SSHS MARKETING PROGRAM
MARKETING II CTMK060
Course Syllabus
INSTRUCTOR: Mrs. Amada Manzana, Associate Professor
Telephone: 653-7747 email: [email protected] Room#: 302
COURSE DESCRIPTION:
Marketing II is an intermediate course that further details marketing functions including promotion, pricing, marketing research, product planning and management, entrepreneurship, and the use of technology in marketing. Marketing II also includes a comprehensive range of the techniques of professional selling and ethical behavior in business with both consumer and organizational sales and settings. Principles and concepts learned in the first year are practiced through hands-on activities and projects.
This course is part of a three-year Marketing program. Upon completion of the program with a grade of 70% or higher for each course, students will receive a Certificate of Completion. Upon completion of the program with a grade of 80% or higher for each course and 180 hours of work experience, students will receive a Certificate of Mastery and will qualify to receive free college credits at Guam Community College. Students must receive a grade of 70% or higher each semester to progress in the program.
STUDENT LEARNING OUTCOMES: At the completion of this course, students will be able to:
Demonstrate the understanding of basic marketing concepts.
Required Text: Marketing Essentials, L. Farese, G. Kimbrell, C. Woloszyk, published by the McGraw-Hill Companies, Inc., latest edition.
METHODOLOGY: This class will be taught using lectures and discussions, DECA activities, electronic presentations, role-playing, case studies, Internet activities, field trips, and guest speakers.
GRADING: Students will be graded based on the following:
Assignments Projects
Tests Final Exams
Department Performance Daily Duties Performance
Notebook DECA Participation
There is no specific percentage for each category. You can find out your grade at any time, just take your total points, divide it by the total possible points, and this equals your grade.
Letter grades are as follows:
90 - 100 A
80 - 89 B
70 - 79 C
60 - 69 D
0 - 59 F
Citizenship: Students who follow school and class rules will receive an S (Satisfactory). Those who disobey school and class rules will be disciplined accordingly and receive U (Unsatisfactory).
Late Assignments/Make Up Work Policy: Assignments and projects are to be turned in on time. Students are responsible for asking the instructor for missed assignments upon the first day of return from absence. Students have one week upon return from absence to complete missed assignments.
Homework Policy: Any assignment that is not finished during class will be considered homework assignment. Students may sign out a textbook to complete the homework, and must return the textbook immediately on the next class.
Tests will be given after each chapter. All questions on the tests are directly from the lectures/discussion in class, so taking notes during class is very important! Final Exams/Projects are given at the end of each quarter.
Notebook: A 3-prong folder with pockets is required as a notebook for Marketing class only. Daily notes, assignments, worksheets, and tests should be kept in this notebook. Quarterly notebook checks will be performed.
Department Performance: Students will be grouped into “Departments” as part of hands-on training. These departments: Purchasing, Accounting, Human Resources, Visual Merchandising and Promotion, will enhance the students’ skills in actual retail operation of the GCC/SSHS Marketing Student Store.
Daily Duties: Students will be performing maintenance duties, such as stocking, dusting, sweeping, and mopping, which are necessary to keep the classroom and Student Store clean.
DECA Participation is required. DECA is an association of Marketing students that holds meetings, fundraisings, community service, social activities, and competitive events. It is understood that activities outside of class may be difficult to participate in; therefore, alternate projects will be given to make up the points.
Service Learning: Service learning is an integral part of this program. Students will be able to practice skills learned in class while performing service for non-profit organizations. A minimum of 5 service-learning hours will be offered during the school year. Projects may include: Promoting DECA Membership, Practicing Communication Skills through a Coin Drive for Salvation Army, and Promoting the GCC Marketing Program during the Sharks Day at the Mall.
Extra credit will be given throughout the semester. It will be given equally, not individually. Thus, be sure to check your grade performance with the instructor periodically, not during the last two weeks of the quarter when it may be too late to bring up your grade! Extra credit points may not exceed 10% of total points for each quarter. For example, if the total points possible for the quarter is 3000 points, then the total possible extra credit points will be 300 points.
Required Materials: Black or blue pen, two 3-prong folders with pockets (one for each semester), and filler paper. These materials are all available at the GCC/SSHS Marketing Student Store.
*Attendance: School attendance policy will be strictly adhered to. Please remember that after 6 unexcused absences, you will receive NC (No Credit) for the class. Only “receipts” obtained from the office will be accepted for absences! Please refer to the Attendance Policy on the Student Handbook. (Board policy 411, 330)
Discipline Intervention: Students are expected to follow school and class rules. Discipline Procedures as outlined in the Student Handbook will be followed.
Field Trip Policy: Field trips enhance learning and are part of the instructional program. Fieldtrip forms must be signed by all teachers and parents at least three days prior to the fieldtrip date. If a student does not attend a field trip, an alternate assignment will be given. Please see the field trip policy in the Student Handbook.
Emergency Procedure: In case of emergency, please exit the room quietly, and follow instructor to the designated evacuation area. Leave belongings in the classroom unless otherwise instructed. Attendance will be taken. Please refer to the Emergency Response Procedure in the Student Handbook.
FERPA and Privacy: Under FERPA (Family Educational Rights and Privacy Act), your educational records are confidential and protected. Under most circumstances, your records will not be released without your written consent. However, some directory information may be released to third parties without your prior consent unless a written request to restrict this is on file. You can learn more about student rights to privacy at the GCC online college catalog in Appendix I (http://catalog.guamcc.edu), by visiting the US Department of Education website, http://www2.ed.gov/policy/gen/guid/fpco/ferpa/index.html, or accessing the FERPA Group on MyGCC which is open to all users. If you still have concerns, please contact the Registrar’s office at [email protected].
Academic Integrity: Academic integrity is fundamental to learning and is consistent with the Institutional Learning Outcomes (ILOs) espoused at Guam Community College. The concept of academic integrity lies at the very heart of any college, and learning and scholarship cannot thrive without this fundamental value. Therefore, academic dishonesty cannot be tolerated. Students who commit such acts expose themselves to sanctions as severe and expulsion from the College.
Academic dishonesty can take different forms, including, but not limited to cheating, plagiarism, and technology misuse and abuse. In any situation in which student are unsure of what constitutes academic dishonesty, it is the student’s responsibility to raise the question with the instructor. It is also the student’s responsibility to be familiar with the student guidelines on academic integrity. Additional information and definitions may be found on pages 12 and 13 of the Student Handbook.
Computer Use Disclaimer: The Guam Community College provides students with access to various technological tools to help them successfully achieve their educational goals. Although the college takes steps to ensure these tools are accessible and operational, it is the student’s responsibility to safeguard and back-up working files at all times.
Student Media Release Statement: In an effort to promote school events, your child’s photo may be posted on the school website, printed in local media newspapers, and/or may be aired on local news stations in an effort to showcase the school. Should you choose to not have your child’s picture released for any school event, please provide your child’s grade level administrator with a note within two weeks of the beginning of the school year.
Course Outline
1.0 Economics
2.0 Business and Society
3.0 Selling
4.0 Distribution
5.0 Pricing
6.0 Career Development
TENTATIVE COURSE SCHEDULE Marketing II
1st Quarter
Economics/Business & Society/Pricing
Week 1
Go over syllabus, introductions
Week 2
Review Chapters 3 & 4/Store Preparation
Week 3
Review Chapters 5 & 6/Store Preparation
Week 4
Chapter 25.1 & 25.2
Week 5
Chapter 25 Assessment & Chapter 26.1
Week 6
Chapter 26.2 & Chapter 26 Assessment
Week 7
Chapter 27.1 & 27.2
Week 8
Chapter 27 Assessment & Promotional Mix & Pricing Strategy Project
Week 9
Final Exam on Chapters 25, 26, & 27/Store Operations
2nd Quarter
Distribution/Marketing Information Management
Week 1
Chapter 28.1 & Chapter 28.2
Week 2
Chapter 28 Assessment
Week 3
Chapter 29.1 & Chapter 29.2
Week 4
Chapter 29 Assessment
Week 5
Store Survey Project
Week 6
Review Chapters 21 & 22
Week 7
Review Chapters 23 & 24
Week 8
Review
Week 9
Final Exam on Chapters 28 & 29/Store Operations
3rd Quarter
Selling & Product/Service Management
Week 1
Chapter 30.1 & 30.2
Week 2
Chapter 30 Assessment & Chapter 31.1
Week 3
Chapter 31.2 & Chapter 31 Assessment
Week 4
Chapter 32.1 & 32.2
Week 5
Chapter 32 Assessment & Review Chapter 12
Week 6
Review Chapters 13 & 14
Week 7
Review Chapters 15 & 16
Week 8
New Product Sales Presentations
Week 9
Final Exam Chapters 30, 31, & 32/Store Operations
4th Quarter
Career Development
Week 1
Chapter 37.1 & 37.2
Week 2
Chapter 37 Assessment (Self Assessment Report)
Week 3
Chapter 38.1 & 38.2
Week 4
Chapter 38 Assessment (Career Presentations)
Week 5
Resume Writing (Career Guest Speakers)
Week 6
Filling out Applications (Career Guest Speakers)
Week 7
Preparing for a Job Interview (Career Guest Speakers)
Week 8
Review
Week 9
Final Exam on Key Marketing Concepts/Store Operations
Guam Community College Mission Statement
Guam Community College is a leader in career and technical workforce development, providing the highest quality, student-centered education and job training for Micronesia.
Simon Sanchez High School Mission Statement
The mission of Simon Sanchez High School is to empower students to become productive citizens of the 21st century through a commitment to academic excellence, career preparation, and civic engagement.
GCC-SSHS MARKETING PROGRAM
CLASSROOM RULES
1. Dispose of gum and food upon entering the classroom.
2. No swearing or profanity.
3. Restroom visits will be limited to one student at a time. Abuse of restroom privileges will result in loss of privileges.
4. Students are to respect other people’s property and that of the school.
5. Academic dishonesty (cheating) will result in automatic F and referral to the Assistant Principal of Discipline.
6. No unnecessary talking during instructional time.
7. Computers are to be used only with instructor’s approval.
8. Remain seated until the bell rings.
This syllabus maybe modified as deemed necessary by the instructor. Students and parents will be notified if any changes are made.
MARKETING II CTMK060
Course Syllabus
INSTRUCTOR: Mrs. Amada Manzana, Associate Professor
Telephone: 653-7747 email: [email protected] Room#: 302
COURSE DESCRIPTION:
Marketing II is an intermediate course that further details marketing functions including promotion, pricing, marketing research, product planning and management, entrepreneurship, and the use of technology in marketing. Marketing II also includes a comprehensive range of the techniques of professional selling and ethical behavior in business with both consumer and organizational sales and settings. Principles and concepts learned in the first year are practiced through hands-on activities and projects.
This course is part of a three-year Marketing program. Upon completion of the program with a grade of 70% or higher for each course, students will receive a Certificate of Completion. Upon completion of the program with a grade of 80% or higher for each course and 180 hours of work experience, students will receive a Certificate of Mastery and will qualify to receive free college credits at Guam Community College. Students must receive a grade of 70% or higher each semester to progress in the program.
STUDENT LEARNING OUTCOMES: At the completion of this course, students will be able to:
Demonstrate the understanding of basic marketing concepts.
- Prepare and execute a sales presentation with the use of technology.
- Apply marketing knowledge by creating a promotional mix and pricing strategy for a product.
- Identify and examine the components and functions of sales management structures, processes, and responsibilities.
Required Text: Marketing Essentials, L. Farese, G. Kimbrell, C. Woloszyk, published by the McGraw-Hill Companies, Inc., latest edition.
METHODOLOGY: This class will be taught using lectures and discussions, DECA activities, electronic presentations, role-playing, case studies, Internet activities, field trips, and guest speakers.
GRADING: Students will be graded based on the following:
Assignments Projects
Tests Final Exams
Department Performance Daily Duties Performance
Notebook DECA Participation
There is no specific percentage for each category. You can find out your grade at any time, just take your total points, divide it by the total possible points, and this equals your grade.
Letter grades are as follows:
90 - 100 A
80 - 89 B
70 - 79 C
60 - 69 D
0 - 59 F
Citizenship: Students who follow school and class rules will receive an S (Satisfactory). Those who disobey school and class rules will be disciplined accordingly and receive U (Unsatisfactory).
Late Assignments/Make Up Work Policy: Assignments and projects are to be turned in on time. Students are responsible for asking the instructor for missed assignments upon the first day of return from absence. Students have one week upon return from absence to complete missed assignments.
Homework Policy: Any assignment that is not finished during class will be considered homework assignment. Students may sign out a textbook to complete the homework, and must return the textbook immediately on the next class.
Tests will be given after each chapter. All questions on the tests are directly from the lectures/discussion in class, so taking notes during class is very important! Final Exams/Projects are given at the end of each quarter.
Notebook: A 3-prong folder with pockets is required as a notebook for Marketing class only. Daily notes, assignments, worksheets, and tests should be kept in this notebook. Quarterly notebook checks will be performed.
Department Performance: Students will be grouped into “Departments” as part of hands-on training. These departments: Purchasing, Accounting, Human Resources, Visual Merchandising and Promotion, will enhance the students’ skills in actual retail operation of the GCC/SSHS Marketing Student Store.
Daily Duties: Students will be performing maintenance duties, such as stocking, dusting, sweeping, and mopping, which are necessary to keep the classroom and Student Store clean.
DECA Participation is required. DECA is an association of Marketing students that holds meetings, fundraisings, community service, social activities, and competitive events. It is understood that activities outside of class may be difficult to participate in; therefore, alternate projects will be given to make up the points.
Service Learning: Service learning is an integral part of this program. Students will be able to practice skills learned in class while performing service for non-profit organizations. A minimum of 5 service-learning hours will be offered during the school year. Projects may include: Promoting DECA Membership, Practicing Communication Skills through a Coin Drive for Salvation Army, and Promoting the GCC Marketing Program during the Sharks Day at the Mall.
Extra credit will be given throughout the semester. It will be given equally, not individually. Thus, be sure to check your grade performance with the instructor periodically, not during the last two weeks of the quarter when it may be too late to bring up your grade! Extra credit points may not exceed 10% of total points for each quarter. For example, if the total points possible for the quarter is 3000 points, then the total possible extra credit points will be 300 points.
Required Materials: Black or blue pen, two 3-prong folders with pockets (one for each semester), and filler paper. These materials are all available at the GCC/SSHS Marketing Student Store.
*Attendance: School attendance policy will be strictly adhered to. Please remember that after 6 unexcused absences, you will receive NC (No Credit) for the class. Only “receipts” obtained from the office will be accepted for absences! Please refer to the Attendance Policy on the Student Handbook. (Board policy 411, 330)
Discipline Intervention: Students are expected to follow school and class rules. Discipline Procedures as outlined in the Student Handbook will be followed.
Field Trip Policy: Field trips enhance learning and are part of the instructional program. Fieldtrip forms must be signed by all teachers and parents at least three days prior to the fieldtrip date. If a student does not attend a field trip, an alternate assignment will be given. Please see the field trip policy in the Student Handbook.
Emergency Procedure: In case of emergency, please exit the room quietly, and follow instructor to the designated evacuation area. Leave belongings in the classroom unless otherwise instructed. Attendance will be taken. Please refer to the Emergency Response Procedure in the Student Handbook.
FERPA and Privacy: Under FERPA (Family Educational Rights and Privacy Act), your educational records are confidential and protected. Under most circumstances, your records will not be released without your written consent. However, some directory information may be released to third parties without your prior consent unless a written request to restrict this is on file. You can learn more about student rights to privacy at the GCC online college catalog in Appendix I (http://catalog.guamcc.edu), by visiting the US Department of Education website, http://www2.ed.gov/policy/gen/guid/fpco/ferpa/index.html, or accessing the FERPA Group on MyGCC which is open to all users. If you still have concerns, please contact the Registrar’s office at [email protected].
Academic Integrity: Academic integrity is fundamental to learning and is consistent with the Institutional Learning Outcomes (ILOs) espoused at Guam Community College. The concept of academic integrity lies at the very heart of any college, and learning and scholarship cannot thrive without this fundamental value. Therefore, academic dishonesty cannot be tolerated. Students who commit such acts expose themselves to sanctions as severe and expulsion from the College.
Academic dishonesty can take different forms, including, but not limited to cheating, plagiarism, and technology misuse and abuse. In any situation in which student are unsure of what constitutes academic dishonesty, it is the student’s responsibility to raise the question with the instructor. It is also the student’s responsibility to be familiar with the student guidelines on academic integrity. Additional information and definitions may be found on pages 12 and 13 of the Student Handbook.
Computer Use Disclaimer: The Guam Community College provides students with access to various technological tools to help them successfully achieve their educational goals. Although the college takes steps to ensure these tools are accessible and operational, it is the student’s responsibility to safeguard and back-up working files at all times.
Student Media Release Statement: In an effort to promote school events, your child’s photo may be posted on the school website, printed in local media newspapers, and/or may be aired on local news stations in an effort to showcase the school. Should you choose to not have your child’s picture released for any school event, please provide your child’s grade level administrator with a note within two weeks of the beginning of the school year.
Course Outline
1.0 Economics
2.0 Business and Society
3.0 Selling
4.0 Distribution
5.0 Pricing
6.0 Career Development
TENTATIVE COURSE SCHEDULE Marketing II
1st Quarter
Economics/Business & Society/Pricing
Week 1
Go over syllabus, introductions
Week 2
Review Chapters 3 & 4/Store Preparation
Week 3
Review Chapters 5 & 6/Store Preparation
Week 4
Chapter 25.1 & 25.2
Week 5
Chapter 25 Assessment & Chapter 26.1
Week 6
Chapter 26.2 & Chapter 26 Assessment
Week 7
Chapter 27.1 & 27.2
Week 8
Chapter 27 Assessment & Promotional Mix & Pricing Strategy Project
Week 9
Final Exam on Chapters 25, 26, & 27/Store Operations
2nd Quarter
Distribution/Marketing Information Management
Week 1
Chapter 28.1 & Chapter 28.2
Week 2
Chapter 28 Assessment
Week 3
Chapter 29.1 & Chapter 29.2
Week 4
Chapter 29 Assessment
Week 5
Store Survey Project
Week 6
Review Chapters 21 & 22
Week 7
Review Chapters 23 & 24
Week 8
Review
Week 9
Final Exam on Chapters 28 & 29/Store Operations
3rd Quarter
Selling & Product/Service Management
Week 1
Chapter 30.1 & 30.2
Week 2
Chapter 30 Assessment & Chapter 31.1
Week 3
Chapter 31.2 & Chapter 31 Assessment
Week 4
Chapter 32.1 & 32.2
Week 5
Chapter 32 Assessment & Review Chapter 12
Week 6
Review Chapters 13 & 14
Week 7
Review Chapters 15 & 16
Week 8
New Product Sales Presentations
Week 9
Final Exam Chapters 30, 31, & 32/Store Operations
4th Quarter
Career Development
Week 1
Chapter 37.1 & 37.2
Week 2
Chapter 37 Assessment (Self Assessment Report)
Week 3
Chapter 38.1 & 38.2
Week 4
Chapter 38 Assessment (Career Presentations)
Week 5
Resume Writing (Career Guest Speakers)
Week 6
Filling out Applications (Career Guest Speakers)
Week 7
Preparing for a Job Interview (Career Guest Speakers)
Week 8
Review
Week 9
Final Exam on Key Marketing Concepts/Store Operations
Guam Community College Mission Statement
Guam Community College is a leader in career and technical workforce development, providing the highest quality, student-centered education and job training for Micronesia.
Simon Sanchez High School Mission Statement
The mission of Simon Sanchez High School is to empower students to become productive citizens of the 21st century through a commitment to academic excellence, career preparation, and civic engagement.
GCC-SSHS MARKETING PROGRAM
CLASSROOM RULES
1. Dispose of gum and food upon entering the classroom.
2. No swearing or profanity.
3. Restroom visits will be limited to one student at a time. Abuse of restroom privileges will result in loss of privileges.
4. Students are to respect other people’s property and that of the school.
5. Academic dishonesty (cheating) will result in automatic F and referral to the Assistant Principal of Discipline.
6. No unnecessary talking during instructional time.
7. Computers are to be used only with instructor’s approval.
8. Remain seated until the bell rings.
This syllabus maybe modified as deemed necessary by the instructor. Students and parents will be notified if any changes are made.