GCC-SSHS MARKETING PROGRAM
Marketing I CTMK050
Course Syllabus SY 2013-2014
INSTRUCTOR: Mrs. Amada Manzana, Associate Professor Period:
1 & 4
Telephone: 653-7747 email: [email protected] Room#:
311
COURSE DESCRIPTION:
Marketing I is the beginning course for students entering the secondary Marketing program. Students learn concepts and principles of marketing functions.
This class is part of a three-year Marketing program. Upon completion of the program with a grade of 70% or higher for each course, students will receive a Certificate of Completion. Upon completion of the program with a grade of 80% or higher for each course and 180 hours of work experience, students will receive a Certificate of Mastery and will qualify to receive free college credits at Guam Community College. Students must receive a grade of 70% or higher each semester to progress in the program.
STUDENT LEARNING OUTCOMES: At the completion of this course, students will be able to:
1. Describe the understanding of the functions involved in Marketing.
2. Demonstrate oral, interpersonal, written, and electronic communication and presentation skills and understand how to apply these skills.
3. Develop confidence in Marketing and communication skills.
Required Text: Marketing Essentials, L. Farese, G. Kimbrell, C. Woloszyk, published by the McGraw-Hill Companies, Inc., latest edition.
METHODOLOGY: This class will be taught using multimedia lectures, discussions, demonstrations, guest speaker presentations, field trips, and videos.
GRADING: Students will be graded based on the
following:
Assignments Projects
Tests
Notebook Final
Exam
There is no specific percentage for each category. You can find out your grade at any time, just take your total points, divide it by the total possible points, and this equals your grade.
Letter Grades are as follows:
90-100 A
80-89 B
70-79 C
60-69 D
0-59 F
Citizenship: Please see attached Citizenship Rubric.
Late Assignments/Make Up Work Policy: Assignments and projects are to be turned in on time. Students are responsible for asking the instructor for missed assignments upon the first day of return from absence. Students have one week after their absence to complete missed assignments.
Homework Policy: Any assignment that is not finished during
class will be considered homework assignment. Students may sign out a textbook to
complete the homework, and must return the textbook immediately on the next
class.
Tests will be given after each chapter. All questions on the tests are directly from the lectures/discussion in class, so taking notes during class is very important! Final Exams/Projects are given at the end of each quarter.
Notebook: A 3-prong folder with pockets is required as a notebook for Marketing class only. Daily notes, assignments, worksheets, and tests should be kept in this notebook. Quarterly notebook checks will be performed.
Service Learning: Service learning is an integral part of this
program. Students will be able to
practice skills learned in class while performing service for non-profit
organizations. There will be one
service learning project offered per quarter. Projects tentatively scheduled are: 1st Quarter: Promoting
DECA Membership; 2nd Quarter: Practicing Communication Skills through a
Coin Drive for Salvation Army; 3rd Quarter: Selling
Valentine Grams for the Student Store; and 4th Quarter: Promoting
the GCC Marketing Program during the Sharks Day at the Mall.
Extra credit will be given throughout the semester. It will be given equally, not individually. Thus, be sure to check your grade performance with the instructor periodically, not during the last two weeks of the quarter when it may be too late to bring up your grade! Extra credit points may not exceed 10% of total points for each quarter. For example, if the total points possible for the quarter is 3000 points, then the total possible extra credit points will be 300 points.
Required Materials: Black or blue pen, two 3-prong folders with pockets (1 for each semester), and filler paper. These materials are all available at the GCC/SSHS Marketing Student Store.
*Attendance: School attendance policy will be strictly adhered to. Please remember that after 6 unexcused absences per semester, you will receive NC (No Credit) for the class. Only admit slips obtained from homeroom teachers will be accepted for absences! Please refer to the Attendance Policy on the Student Handbook.
Discipline Intervention: Students are expected to follow school and class rules. Discipline Procedures as outlined in the Student Handbook will be followed.
Field Trip Policy: Field trips enhance learning and are part of the instructional program. Fieldtrip forms must be signed by all teachers and parents at least three days prior to the fieldtrip date. If a student does not attend a field trip, an alternate assignment will be given. Please see the field trip policy in the Student Handbook.
Emergency Procedure:
In case of emergency, please exit the room quietly, and follow instructor to the designated evacuation area. Leave belongings in the classroom unless otherwise instructed. Attendance will be taken. Please refer to the Emergency Response Procedure in the Student Handbook.
FERPA and Privacy:
Under
FERPA (Family Educational Rights and Privacy Act), your educational records are
confidential and protected. Under
most circumstances, your records will not be released without your written and
signed consent. However, some
directory information may be released to third parties without your prior
consent unless a written request to restrict this is on file. You can learn more about student rights
to privacy at the GCC online college catalog in Appendix I (http://catalog.guamcc.edu), by visiting
the US Department of Education website, http://www2.ed.gov/policy/gen/guid/fpco/ferpa/index.html,
or accessing the FERPA Group on MyGCC which is open to all users. If you still have concerns, please
contact the Registrar�s office at [email protected].
Student
Media Release Statement:
In an effort to promote school events, your
child�s photo may be posted on the school website, printed in local media
newspapers, and/or may be aired on local news stations in an effort to showcase
the school. Should you choose to
not have your child�s picture released for any school event, please provide your
child�s grade level administrator with a note within two weeks of the beginning
of the school year.
Course Outline
1.0 The
World of Marketing
2.0 The
Marketing Plan
3.0
Political and Economic Analysis
4.0
Global Analysis
5.0 The
Free Enterprise System
6.0 Legal
and Ethical Issues
7.0 Basic
Math Skills
8.0
Communication Skills
9.0
Technology Applications for Marketing
10.
Interpersonal Skills
11.0
Management Skills
12.0
Preparing the Sale
13.0
Initiating The Sale
14.0
Presenting The Product
15.0 Closing
The Sale
16.0
Using Math In Sales
17.0
Promotional Concepts and Strategies
18.0
Visual Merchandising and Display
19.0
Advertising
20.0
Print Advertisements
21.0
Channels of Distribution
22.0
Physical Distribution
23.0
Purchasing
24.0 Stock Handling and Inventory Control
TENTATIVE
COURSE SCHEDULE
|
Week 1 |
Go over syllabus, introductions |
|
Week 2 |
Chapter 1 |
|
Week 3 |
Chapter 2 |
|
Week 4 |
Chapter 3 |
|
Week 5 |
Chapter 4 |
|
Week 6 |
Chapter 5 |
|
Week 7 |
Chapter 6 |
|
Week 8 |
Review |
|
Week 9 |
Final Exam 1st quarter |
|
|
|
|
Week 1 |
Chapter 7 |
|
Week 2 |
Chapter 8 |
|
Week 3 |
Chapter 9 |
|
Week 4 |
Chapter 10 |
|
Week 5 |
Chapter 11 |
|
Week 6 |
Chapter 12 |
|
Week 7 |
Review |
|
Week 8 |
Final Exam 2nd quarter |
|
Week 9 |
Make-up |
|
|
|
|
Week 1 |
Chapter 13 |
|
Week 2 |
Chapter 14 |
|
Week 3 |
Chapter 15 |
|
Week 4 |
Chapter 16 |
|
Week 5 |
Chapter 17 |
|
Week 6 |
Chapter 18 |
|
Week 7 |
Review |
|
Week 8 |
Final Exam 3rd quarter |
|
Week 9 |
Make-up |
|
|
|
|
Week 1 |
Chapter 19 |
|
Week 2 |
Chapter 20 |
|
Week 3 |
Chapter 21 |
|
Week 4 |
Chapter 22 |
|
Week 5 |
Chapter 23 |
|
Week 6 |
Chapter 24 |
|
Week 7 |
Review |
|
Week 8 |
Final Exam 4th Quarter |
|
Week 9 |
Make-up |
|
GCC-SSHS MARKETING PROGRAM CLASSROOM RULES |
1. Dispose of gum and food upon entering the classroom.
2. No swearing or profanity.
3. Restroom visits will be limited to one student at a time. Abuse of restroom privileges will result in loss of privileges.
4. Students are to respect other people�s property and that of the school.
5. Academic
dishonesty (cheating) will result in automatic F and referral to the
Assistant Principal of Discipline.
6. No unnecessary talking during instructional time.
7. Computers are to be used only with instructor�s
approval.
8. Please
do not move any chair without instructor�s permission!!!
9. Remain
seated until the bell rings.
Note to parents: Please do not hesitate to contact me should you have any questions or concerns. Please call me at 653-7747 or email at [email protected].
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